Cutler's concept is based on three marketing strategy objectives:
  1. To contact and work closely with Industrial Mill Supply, Welding, STAFDA, and Machine Tool Dealers in the Cutler territory
  2. To faithfully follow up all prospective customer leads, whether generated by our principals, our distributor, or Cutler Industrial Sales
  3. To help customers and principals achieve their goals and maximize potential in Cutler's market area